Bauer is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a
multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.
I have selected 'Bauer' as the my magazine publisher as it would enable my magazine be viewed by a British audience, as well as global one. This would allow the target audience (indie scensters/hipsters) from other countries and cultures to view and discover new British talent and see what British music has to offer. Although Bauer is a huge global company, it does not publish 'run of the mill' everyday magazines which feature pop/chart music. However, it does in fact publish alternative magazines such as Q and Kerrang, therefore my magazine genre (indie/alternative rock) would be a perfect fit.
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