Audience Research -

In order to discover what type of audience was best suited to my genre of music magazine i decided to use Channel 4's 'UK tribes.' After surfing the site for quiet some time i finally found a suitable group, this particular group are known as the 'indie scenesters.'

Information on Indie Scenesters  taken from UK Tribes

The scenesters are the ones which are best suited to the style of music magazine i am hoping to produce for a number of reasons. Firstly, the scenesters are in love with music. Old, current and upcoming music is guaranteed to be on the iPod of an indie scenester, showing that they are open and willing to indulge in various types of music. Not only do they listen, but they search as well. Yes, an indie scenester is never content with listening to the same tracks over and over again. The scenesters are renowned for searching for and finding new music which they then give to the world. Thanks to the indie scenesters many new and upcoming bands have become big in the public eye and some have even turned into highly successful artists. Some may describe the indie scenesters as 'trend setters' as their fashion appeal is highly acclaimed by many. Indie scenesters have both the confidence and arrogance to bring back styles which have not been worn in public for decades, for example, the scenesters have recently bought the 80's flares back into many peoples wardrobes. 

Information on Hipsters, taken from UK Tribes

After discovering the indie scenesters i also stumbled across another group, the hipsters. This particular group may also be suited to my music magazine as their taste in music and fashion will most likely match. Although some hipsters go for the 'hip-hop' look, others like to make statements and show their taste in music through their clothing by wearing iconic 'retro' or 'vintage' items, something which many bands from the indie/alternative rock scene do also.