This particular font caught my eye due to its simplicity. Although this font does not have any artistic effects or features. it does in fact hold the ability to be able to stand out on the page. This font is similar to the one used for the NME logo, as it is bold, clear and easy to read. This particular font would could also make a statement on the page and therefore capture the readers attention. An aspect i particularly like about this font is its bold lettering. To me, this suggests that the font has a higher status than any other, as its boldness is almost a way of it gaining the most attention and respect. Another noticeable aspect of this font is the gap between each letter, this allows the audience a clear, simple view of the text, this therefore allows the title to become recognisable. For my magazine, i want/need fonts which are both eye catching but not overly complicated, as if the font is too artistic it can become difficult for the reader to see. This bold and basic style of font could be the ideal font for my magazine title. SCORE 8/10
Similarly to the first, this particular font also uses its boldness to stand out on the page. However, this font uses its lettering in a way which can easily attract an audience, due to its uniqueness. The jumbled letters gives the font an added appeal and may stand out to the indie/alternative audience, due to this uniqueness. However, although this font ticks many of the boxes it may also face many negative criticisms, due to the fact that it does not run in a perfectly straight line. This particular error may not sound like anything too drastic, but may prove to be costly when layers are added to the magazine cover e.g. if a banner or image is added then they may overlap crucial parts of the title, making it unrecogniseable and less eye catching to the public. SCORE 7/10
I personally like this font because of its ever changing lettering. Each letter begins with a thin effect and gradually gets thicker. This effect may appeal to and indie/alternative audience as they too are ever changing, with both their taste in music and fashion. However, some might say that this font would be better suited as a cover line font rather than a masthead, as although it is eye catching, it does not completely stand out and may blend in to the background of the magazine and be looked upon as just another part of the page rather than the MAIN part of the page. SCORE 5/10
Ar Berkley is one of the most artistic fonts featured on this page due to its sketchy, 'swirly' style. This style of font may be well suited to my magazine as its uniqueness and stylish appearance is well matched to that of the target audience. The sketchy style may suggest that the magazine is informal and is similar to a journal or piece of work which is hand written by the magazine producer. This particular effect may give the audience a sense that the information inside is true to the genre and that the producer has put both time and effort into producing a magazine which is personal to the reader, artists and genre. However, similarly to the 'APPLE BOY' font, this too is not perfectly straight and so holds the risk of being overlapped and therefore over looked. Although this font could fits well into the indie/alternative market, it unfortunately holds the risk of being overlooked by the audience, meaning that both the name and magazine would not stand out on the shelf and therefore not become a memorable item in the minds of the target audience. SCORE 7/10
Similarly to the last, this particular font is also artistic and unique. The difference in size, shape and positioning gives this font a certain edge which would help it to stand out on the page.
One of this fonts best aspects is its ever changing, un predictability. As each letter is different, it is interesting to see how the next letter will look, giving the title a sense of freedom from any other font on the page. Thanks to this fonts uniqueness and ability to change letter by letter, it would work well with the target audience, as indie scensters and hipsters are unique and are also ever changing, meaning that a noticeable similarity or comparison can be made between the audience and the title, this may therefore entice the target audience toward the magazine. SCORE 8/10
Magneto is one of the most interesting fonts on the page due to its simplistic yet artistic style. Magneto is both artistic and eye catching, yet simple to read and would is a worth contender for a place as the masthead font. The lettering is smooth and so may connote a free flowing, simplistic magazine. However, by looking at this text immediately associate it with electric guitars and fast paced rock, and therefore this may font may not be the perfect fit, as it may not attract my target audience (indie scenesters/hipsters) SCORE 7/10
What I Have Learnt -
By analysing a variety of fonts, i now have a clear image of the style of font i want to use on my magazine. The font needs to be simplistic, easy to read, stand out on the page to capture the audiences attention and possibly represent or suggest the genre of the magazine. The font will need to be memorable, something which the audience can imagine easily. A prime example of a successful font used on a music magazine is the NME font. The particular font mentioned uses all of the features mentioned above and so is extremely popular with its target audience, this is something i wish to replicate.
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