Pitch -

Genre -
The genre of music which will be featuring in my magazine is Indie/Alternative rock. As soon as i was set the task of creating a music magazine, this genre jumped out at me straight away for obvious reasons. Firstly, this particular genre of music is extremely popular with the youth culture of today and therefore appeals to a huge audience, and one which i can relate to. Also, this genre of music is what i enjoy listening to, and so i feel as if i have a good amount of knowledge of the bands, fashion and style of music magazines within this particular genre.

Age group -
I put a large amount of thought into the age group my magazine would be targeted at, but after much deliberation i decided upon the range of 16-24 year old's. I chose this particular age group because i believe that they are the ones which my chosen genre appeals to the most, as indie/alternative bands or artists aim their music at people in my age group. People of this age group are also obsessed with music and enjoy keeping up to date with the latest goings on in the musical world. My chosen age group also enjoy going to gigs and feel the need to enjoy their favourite artists whilst they are still young. Also, by including a mixture of ages my magazine is able to appeal to a larger audience and so is more likely to be popular on the market. This mixture of ages also allows me to use a mixture of linguistic features within my magazine, such as colloquialisms, taboo terms as well as sophisticated language and jargon. 

Target Audience -
From my audience research i came to the conclusion that my magazine would be best suited to a group commonly known as the Indie Scenesters. This group of people are renowned for their interesting taste in music as well as fashion and their desire to discover new music and share it with the rest of the world. To be even more specific, i am going to target my magazine at the males from this group, as my magazine will feature a large amount of male artists and bands rather than female artists. Also, the language and overall appearance of the magazine will appeal more to males due to the colour schemes, fonts and topics etc. 

Magazine Name -
When i began planning my magazine name i decided that i wanted it to have a meaning behind it, to add appeal and memorability. I also wanted it to apply to the target audience. Therefore, the chosen name for my magazine is 'REVOLUTION.' The official definition of revolution is 'a forcible overthrow of a government or social order, in favour of a new system.' In my opinion, this meaning applies to the target audience as this is exactly what the indie scenesters have begun, a revolution, a stand against mainstream music and fashion and a desire for change, a desire to be different. It also applies to the genre of music as each indie/alternative artist is unique from each other, and are of course extremely different from the usual mainstream artists. 

Colour Palette -
From researching and analysing numerous magazine covers in detail i have decided to use two of the most popular and traditional printing colours, black and white. These two colours are tried and tested and compliment each other on the page. They allow both images, fonts and other colours to be highlighted and stand out, making the page noticeable and easy for the readers to see. However, after initially planning to use a shade of turquoise, I eventually opted out after testing it with the black and white. After discovering that these particular colours did not complement each other and give the magazine the professional effect I was looking for, I decided to revert back to the tried and tested colour palette of black, white and red. However to add further colour I may in cooperate colours such as yellow, to highlight certain aspects and add contrast to each page. 

Artist - 
The artist which will feature in my music magazine is a 3 piece, indie/alternative rock band from Leicester, who go by the name of 'Marshall Stack.' The band consists of an intriguing, slightly deranged front man, a guitarist who makes Jimi Hendrix look like an amateur as well as a world class drummer, thought to be the long-lost grandson of Keith Moon. (The Who) The bands name originates from a particular musical object, the world famous Marshall speaker. During their rise to fame, the trio practiced daily, and have stated that their very first song was blasted out of  two Marshall speakers, which were stacked on top of each other. The band have stated that they owe their excellent musical sound to the speakers, and so decided to name the band after them.

Artist Style -

Marshall Stack have been influenced by some of the greatest indie/alternative rock artists of all time, such as the Arctic Monkeys, Fellow Leicester band Kasabian as well as the likes of Miles Kane the Killers and Oasis. The band have written a number of songs, all of which are catchy, unique and great to listen to. The bands choice of clothing is similar to that of the Arctic Monkeys. Each member of the band has their own unique style and wear clothing such as interesting shirts, t-shirts, caps, leather/denim jackets as well as their trademark sunglasses. Although their music is extremely important, the band insists that looking good is a crucial part of being successful.